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Interesting Research on – What You Didn’t Know

Guidelines for How to Respond To A Claim of Trademark Infringement

Brand is a very important concept to businesses today and chances are that you have witnessed disputes about trademark issues. Every business strives to have be unique and easily identifiable by potential customers and one way to do this is through trademark which is why you find they are so important in the business world today. Unfortunately, things are not usually that easy or straightforward and you find a lot of similarities that cause businesses to claim trademark infringement. This is especially very common with online trading websites where businesses sell their products online. In this case, you find certain businesses to be using similar names and even selling very similar products. Now a retailer can claim trademark infringement when they feel that the listing of another seller is too similar to another existing brand. This similarities are seen to be confusing to customers when shopping because they can buy a product from one seller when in real sense they intended to get it from another. The point is, when it comes to online platforms trademark infringement claims are very common and it is even possible to find yourself receiving one. The moment this happens, you want to avoid panicking and instead get prepared to respond appropriately.

First important thing when it comes to responding to this infringement claim is to ensure that you are careful about your choice of words and even tone because this can work for or against you. It is important to have in mind that such claims are not to be taken lightly and can even end up costing you your business especially when it gets removed from the trading site. One of the most important things to have in mind when formulating such a response is have in-depth knowledge about trademark law and how applicable it is to your particular situation. Now in case you’re not very familiar with that, you may want to consider getting a lawyer or a professional to help you with responding to a trademark infringement claim properly and in a way that does not implicate you in any way. One way of responding to a trademark infringement claim is by making a claim of your own which in this case we would call a counterclaim. If this is about brand ownership, the first thing to do is ensure you have evidence that shows you on the brand before sending the counterclaim. Federal trademark registration is one of the solid places of evidence that you own a certain trademark. Even so, this is not always a guarantee and so you might need to provide other forms of evidence.

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